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Important update - Verify your domains to improve email deliverability

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     Karen Barker
  • on 25-03-2024

Hi

We wish to inform you of an important change Google and Yahoo have made to their email sender policies.

What is happening?

Google and Yahoo have announced changes to their email sender policies to try and protect inboxes from unsolicited email. To do this they will begin to block and aggressively filter incoming email traffic that doesn’t meet their new message authentication and procedural requirements.

The key notable changes are as follows:

  • All emails must pass DKIM and SPF protocols.
  • All emails must have a DMARC record.
  • All emails must have an easy way to unsubscribe.
  • A complaint (spam) rate threshold of 0.3%.

What is FLG doing to help?

We have worked hard over the past few years to enhance email deliverability and launched a feature called Email Domain Verification about 12 months ago. This ensures that all emails sent from FLG do pass DKIM and SPF protocols and ensures DMARC records are set. As such we are in an advantageous position to help you maintain and even improve your email deliverability on the back of this announcement.

Sending emails via our shared email domains is, unfortunately, going to become unviable with the new policies. Additionally, if your FLG user or Site email address has a domain of Gmail, Yahoo, AOL or other generic domains, emails sent via FLG will be automatically marked as spam by their recipient due to DMARC changes by these providers.

All automated and bulk emails sent from FLG by default have an unsubscribe link added if it does not exist, to ensure your customers have an easy way to opt out without needing to mark as spam.

We do not currently monitor complaint rates, but over the coming weeks this is something we will introduce - we will let you know more about this soon.

What action do I need to take?

I am a new customer:

All new customers will need to ensure that email domain verification with DMARC is set up for their account as a default activity during your account setup.

I am an existing customer and send via your shared domains:

All existing customers will need to ensure that email domain verification with DMARC is set up for your account. This is crucial for ensuring your email deliverability does not suffer.

Ensure none of your users have an email address using a generic domain such as Gmail or Yahoo.

I am an existing customer but have already verified my domains:

Even if you have verified your domains previously, it is imperative that you double check that you do have a DMARC policy in place.

Ensure none of your users have an email address using a generic domain such as Gmail or Yahoo.

How do I set up Email Domain Verification?

As this is set up on your own domain, this is not something we can control or set up for you, but we are helping you by notifying you of this risk and providing you with a quick guide on how to set up email domain verification with DMARC.

The steps you must follow are:

  • Log in to your FLG account.
  • Navigate to Settings > Configuration > Email Domain Verification
  • Follow the provided instructions to complete the verification process within your domain hosting provider’s interface.

By completing this process, you will be prepared for the changes and should see improved email deliverability.

If you encounter challenges, you can follow our guide on this link: https://help.getflg.com/en/articles/342-email-domain-verification or contact our Support team (Please note, our support team cannot do this for you, but they can help guide you).

When do the changes take place?

Google and Yahoo are slowly introducing the changes from the beginning of February 2024 with them fully in place by April 2024.

FLG will be working with our customers to ensure that everyone has verified their domain correctly.

If you have any further questions, please do not hesitate to contact us at support@getflg.com.

Kind regards,

FLG Team.